(Shoutout & Offer) Launching of Olay Retinol24 with its First Virtual Event!

It’s such an exciting day as 19/05/20 marks a significant milestone of the leading skincare brand, Olay, paving way to transformative skincare with a live Instagram event!


The live Instagram event will take place on 27th May 2020, at 8pm on Instagram Live - Olay Retinol24 in conversation with David Khoo (Principal Scientist of Olay) and Alexis Sue-Ann (Emcee, Model, & Miss World Malaysia 2019). The 45-minute session is in celebration of the brand’s newly launched, revolutionary collection Olay Retinol24. Offering am exclusive behind-the-scenes peek, consumers will discover science secrets and tips on how to amp up their night time skincare regime to achieve plumper, younger-looking skin — perfect for those sleepless nights!

According to a national sleep survey done by Nielsen in Malaysia in 2019, 9 out of 10 Malaysians suffer from one or more sleep problems and 47% believe that the lack of sleep can cause beauty or skin problems. Stress was the main reason keeping people up at night, while other factors include sleeping environment, distraction from entertainment such as television and social media, health conditions or drinking caffeinated drinks close to bedtime.

With this in mind, Olay understands to rising concerns of looking fatigue. Developed for the time-pressed millennial, Olay Retinol24’s innovative proprietary Retinoid Complex keeps skin hydrated for 24 hours and gives visible skin transformation in 28 days. The best part? It does not need to be layered in a regimen, ideal for those who are prone to staying up late while having absolute assurance in looking radiant.

In partnership with Watsons Malaysia, the live stream event will offer consumers an exclusive behind-the-scenes peek into the Olay Retinol24 range. Conversation touchpoints include: Science skincare secrets and tips, an educational insider look into an Olay Retinol24 skincare routine and discover how to achieve inner and outer confidence by addressing tired skin from sleepless nights. The session will end with a live Q&A to answer all of your burning skincare question. Olay Retinol24’s virtual event will also feature 2 guest speakers — Josephine Yap and Nadiyah Shabah.

“Gone are the days of complex 10-step skincare regimen, it has become clear that millennials are looking for quick and effective solutions in their skincare, and Olay Retinol24 aims to help them streamline their night time routine. Retinol products have gained a reputation for being harsh on the skin, but that is simply a blanket answer that does not apply to every formula. With this live stream, we hope to educate consumers about Olay Retinol24’s unique blend that sets it apart from other products as it’s active ingredients and bioavailability culminate in better absorption, for a speedy and potent night time regimen,” says Mr David Khoo (Principal Scientist and Global Scientific Communications Leader for Olay).

Alexis added, “We hope to give women the Olay Retinol24 tools and secrets during the live stream event to help them feel empowered everyday. Confidence is the ability to understand your weakness and work towards changing them, while embracing your strengths - without comparing yourself to others whenever you walk into a room.”

Olay Retinol24 - Exclusive Offers on Instagram Live

To commemorate its first virtual event, Olay will be offering 3 lucky attendees the chance to win 1 full set of the Olay Retinol24 range (worth RM329.70) for them to start their restorative journey to plump and bouncy skin. On top of that, customers will be able to get RM5 discount on any Olay Retinol24 products purchased on Watsons by using “OLAYFORME” (22nd May - 14th June 2020); Limited to first 1000 redemptions)!

Marking down my calendar 🗓 27th May 2020, 8pm! See you!


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Q&A about Olay Retinol24 range:

#1 What is the difference between Olay Retinol24 and other Vitamin A / Retinol products?
Olay Retinol24 is designed and formulated ensuring stability and effective delivery of Vitamin A actives into the skin. Olay Retinol24 uses Retinyl Propionate which is a form of Vitamin A- it’s milder, less irritating on skin.

#2 I heard Retinol/Vitamin A is irritating to skin, will Olay Retinol24 cause skin irritation? Suitable for all skin types?
Olay Retinol24 products are safe for use by all consumers. Olay Retinol24 uses Retinyl Propionate which is a form of Vitamin A, its milder/less irritating on skin, however, there can still be some consumers who might experience skin tingling, burning, redness or peeling effect at the beginning or when they just started using the product. All these are normal reactions to Vitamin A. If it’s your first time using a Vitamin A product, we recommend to gradually introduce product into the skin by using it 1-2 times a week for the first 2 weeks and slowly building up to normal usage thereafter,

#3 Can breastfeeding or pregnant mommies use Olay Retinol24 products?
All of our products are safe for use by consumers including pregnant and breastfeeding women. However, we don’t suggest pregnant and breastfeeding women to use Olay Retinol24 since the skin becomes more sensitive during pregnancy and using Vitamin A might be an unpleasant experience. Separately, we suggest that you also consult your doctor.

#4 I want to try Olay Retinol24, which of the 3 products should I use? Should I use all 3 Retinol24 products together?
Olay Retinol24 contains Vitamin A which is a potent ingredient, they do not need to be layered & they do not need to be used in regimen to achieve greater results. We’ve designed each individual product to provide visible improvements in fine lines, smoothness, brightness and firmness. We therefore recommend that you only choose between Olay Regenerist Retinol24 Night Serum OR the Olay Regenerist Retinol24 Night Moisturizer. If it’s your first time to use a Vitamin A product, we recommend to gradually introduce product into the skin by using it 1-2 times a week for the first 2 weeks and slowly building up to a normal usage thereafter. If you are interested in an eye cream, then you can choose Retinol24 Eye Cream and use it on its own or add in your current regimen. It is also ok to use Retinol24 Eye Cream along with either the Retinol24 Moisturizer OR Serum, if you’re skin can tolerate.

#5 Can I use Retinol24 with another moisturizer or another Retinol treatment?
We do not recommend applying two retinol products at the same time. You can, however, use Retinol24 in combination with another non-retinol product. For best results, apply Retinol24 first then follow with your other moisturizer. You can opt for Olay Regenerist Micro-sculpting Cream.

#6 Can Olay Retinol24 products be used in the morning?
Olay Retinol24 range is designed to be a night skin care. However, it is still safe for you to use during the day, but we recommend using it with Olay Regenerist Whips with SPF25 or your preferred UV sun product.


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Where to get?
Available at Watsons stores nationwide & on Shopee!

Product Prices:
Olay Regenerist Retinol24 Night Serum (RM109.90)
Olay Regenerist Retinol24 Night Moisturizer (RM109.90)
Olay Regenerist Retinol24 Night Eye Cream (RM109.90)


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Cheers,
Bee

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