(Event) Pure Beauty Illuminating Urban Shield Launch + First Impressions

Hello loves, it has been awhile.

Always glad to meet these baes, gorgeous Bella and Kelly.
(Image by Kelly's camera and I further edited the pic using Snapseed).

We were gathered by Watsons Malaysia at Common Ground and the place was wonderful with loads of natural sunlight shining through. This marks the launch of the revolutionary Korean beauty care technology that "shields" our skin against air pollution - Illuminating Protective Skin Care Range.

"Inspired by Nature, Perfected by Science"

Illuminating Urban Shield range consists:
Illuminating Urban Shield Radiance Serum (RM59.90), Illuminating Urban Shield Capsule Essence (RM69.90), Illuminating Urban Shield Water Gel (RM55.90), Illuminating Urban Shield Radiance Cream (RM59.90), Illuminating Urban Shield Sun Protector SPF 50+ PA++++ (RM49.90).

Pure Beauty is based on 4Ps philosophy: Preparation, Preservation, Protection and Prevention.
It is dermatologically tested, paraben-free, lanolin-free and alcohol-free.

This new range, the Illuminating Urban Shield contains star ingredient of Neurolight (derived from Natural Star Lily) that helps decrease dark spots. By using this whole range, you will achieve healthy looking skin that glows from within, decrease dark spots, strengthens the skin's barrier and shielding the skin from harmful elements.

Today's workshop session with Shazreeyana Shukri. While she shares her experience of using the Illuminating Urban Shield Range herself, she also demonstrated on an artist of how easy it is to achieve that No Make Up Make Up look ^^

According to Shazreeyana Shukri (professional MUA), after using the whole collection for about 3 weeks, friends and family around her noticed the illumination and overall a healthier skin even without wearing any foundation or base makeup. I need to work for a skin like that too and am glad its of affordable drugstore skin care ^^


Bee Lee's First Impression:

In the pretty PR package there are 3 out of the 5 items in the Illuminating Urban Shield range.

The Illuminating Urban Shield Capsule Essence is their Star Product.
In a typical skincare routine, after cleansing, hop into toner then essence step.

The pearlised capsule looks so interesting and cool. It not only looks cool but it also assures that each application is of the freshest and most effective state when absorb by your skin.

As it contains Neurolight (derived from Organic Star Lily), it reduces dark spot, helps even skin tone, giving you a more luminous and smooth skin. It dissolves into the skin leaving no residue but takes quite some time to be fully absorbed before the tackiness disappears too.

After the essence step, we move on to Illuminating Urban Shield Radiance Serum. It is slightly more heavy thus Shazreeyana herself uses it only at night.

For moisturizers there are two types. Firstly is the Illuminating Urban Shield Water Gel and it is definitely light and watery like its name imply. It is said to be more suitable for people with oily skin type and for those who prefers light moisturizers. It also as a light moisturizer for the day and can be worn under make up ^^

As a dry to combination skin type, I lean more on the Illuminating Urban Shield Radiance Cream as my day and night moisturizer.

Look at the pearlescent tub with mirror-like cap. So luxe looking!
Just hoped that it comes with a mini spatula for better hygiene.
Anyhow, I do use my own mini spatula from other jars.

It is said to be much more hydrating and intense compared to the Water Gel but I find that it is just nice for my thirsty skin ^^ Shazreeyana also mentioned that oily-combination users can use this as sleeping mask 1-2 times a week. ^^

Lastly, the Illuminating Urban Shield Sun Protector SPF 50+ PA++++ that not only hydrates us but also protects us from our endless exposures to harmful UVAs and UVBs.

As usual, tips like this in a tube form ensures easy dispensing and travel-friendly. ^^

It dispenses in a white cream that is watery and light. No white cast is observed and absorbs into the skin fast with NO tackiness <3

Tips for better application & absorption:
Place serum/essence on fingers/palm and rub gently to further activate the effect. Push serum/essence into skin by push & press motion on face and neck.


Why you should get them?
Dermatologically tested thus suitable for ALL skin types.

Get them at:
Exclusively at Watsons Malaysia nationwide (offline & online)

Stalk more info at:



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