(Event) NEUBODI's Bra Drive is back!!

October is here so what's on your mind?
Mine was definitely #Pinktober , a month to spread awareness on breast cancer.

On 7th October 2017, Neubodi (a Malaysian lingerie specialist) has officially launched its month-long "DONATE, SUPPORT, RECYCLE" Bra Drive campaign. This event is a partnership between Breast Cancer Welfare Association Malaysia (BCWA). Congrats for the 5th year of the Bra Drive and looking forward to more. Read more below on the initiatives and activities that day!

So good to see you again babe FeliciaZoe! Check out her Youtube or Blog here!


About Neubodi:
Established in 2008 by founder Ms Anne Tan, Neubodi is a lingerie brand dedicated to providing the right fit of beauty and confidence for every modern women today! Neubodi has 10 retail outlets nationwide (AEON Bukit Tinggi Shopping Centre, Bangsar Village II, Empire Shopping Gallery, Encorp Strand, Gurney Plaza, Imago Shopping Mall, Mid Valley Megamall, One Utama Shopping Centre, Vivacity Mall, and Suria Sabah Shopping Centre). All outlets carry over 600 sizes including plus size for the well-endowed, designs and colors catering for all.

BCWA is an independent tax-exempt voluntary organisation led by Ranjit Kaur Pritam Singh, a breast cancer survivor since 1988; President of BCWA; Chairman of Together Against Cancer Malaysia). Consists of medical specialists who provides peer support for women with breast cancer.


Since this is my first official #pinktober event, I would like to thank mommy Jane for the invite. So glad to be able to make it! I also would like to express my respect to those who have survived it!!!

Oh, if you haven't drop your unwanted bra at their pink Bra Banks at 1 Utama Shopping Center's Ground Floor - Highstreet Concourse (its over already), you can still drop it at any of their outlets!!!! till November 5th!!!



I am doing my part, what about you? :)

Donated gently-used bras for who?
Victims of sex trafficking, enabling their rehabilitation into society as they earn by selling secondhand bras. (Beneficiaries of "Donate" initiative are communities in Malaysia, Cambodia, Nepal, India, and Africa including those in poverty).

What about donated bras NOT suited for donation?
Life Line Clothing will convert raw materials of bras (spandex, nylon, metal wire, plastics) into reusable solid fuel (commonly used to power industrial boilers and generators).

About Life Line Clothing:An international company that is a leader in the recycling industry worldwide led by Barry Wilson (founder). They have a global mission to help communities reuse, renew, and recycling clothing, shoes, toys, and household goods. Thank you Barry fro  Life Line Clothing for making a better planet for us and the next generation.

Fact #1: Breast Cancer is 'gender blind'!!!

Yes, you heard me right!
Males, get more info on this and protect yourself too!

Do not be afraid if people question your masculinity as it is found that 1 out of 1000 men are diagnosed with breast cancer EVERY Year in Malaysia.
More info on this can be found HERE.

For Breast Self-Examination (BSE) "look" & "feel", click HERE.

If you did visit the event last weekend, you would know there's beneficial activity for you!

Activities that day:

1. Promote importance of self-examination & early detection while raising funds for Breast Cancer Welfare Association Malaysia (BCWA) 's "Hospital Angels" programme.

2. Funds are raised via Neubodi's "Pedal Forward" cycling convoy that concluded on last Saturday morning.

3. Exclusive sales from its GO PINK collection during the launch. RM10 from every PINK BRA purchase will be donated to BCWA.
(Promotions are ongoing at all Neubodi outlets).

4. Flash mobs, Makeover sessions etc

Just me spinning my wheel of fortune. ^^

Also had a skin consultation with Doctor (& founder) of Melissachens

Launch ceremony officiated:

United in a common cause of raising breast cancer awareness.
(From L - R):
Dr. Tan Gie Hooi, Breast & Oncoplastic Surgeon at Tropicana Medical Centre; Chiam Chean Wen, Director of Neubodi; Yang Berbahagia Puan Sri Datin Seri Dato' Akmal Abdul Salam, Patron of Breast Cancer Welfare Association Malaysia (BCWA); Shukri Abdullah, Deputy General of National Population and Family Development Board, Ministry of Women, Family, and Community Development; Anne Tan, Founder & CEO of Neubodi; Ranjit Kaur, President of Breast Cancer Welfare Association Malaysia (BCWA); Barry Wilson, CEO and Founder of Life Line Clothing Malaysia.
(Image from Neubodi Facebook Page)

Over RM60k official cheque donation to BCWA from Neubodi's "Pedal Forward" initiative.
(Image from Neubodi Facebook Page)

Launch event attended by celebrities like Amber Chia, Agnes Wang, Carrie Lee, Jan Chia, Lavin Seow, & Thanuja Ananthan, and public figures like Puan Sri Dato' Akmal (Patron for Non-Communicable diseases), Alvin Lim (Malaysia's first national paralympic handcyclist and two-time gold medallist, & Key Ng (fashion designer).(Image from Neubodi Facebook Page)

Thanks again for having me!


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